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From jeffersonhunt.co.uk Tia Maria Following the successful launch of its cutting edge Music Mixology campaign to a celebrity audience in November 2002 - fun loving females everywhere will now be able to get a taste of the Tia Maria mix when the UK’s favourite coffee liqueur takes its truly electrifying campaign on tour across the UK beginning in April 2003. Headlining events to be held in Birmingham, Glasgow, Manchester, Liverpool and Newcastle will be Sonique, one of the UK’s favourite and most respected female DJ’s and mixing alongside will be a female DJ from each participating region. And, if this isn’t enough, to add even more fuel to the Tia Maria fire, party-goers will be able to indulge in the four Tia Maria signatory drinks - ‘Dark Fantasy’, a mysterious mix of Tia Maria and Cola; ‘Fatal Attraction’, a magnetic mix of Tia Maria Lime and Lemonade; ‘Passionate Embrace’, a seductive mix of Tia Maria and Cranberry Juice and ‘Velvet Kiss’, the sensual mix of Tia Maria, Orange juice and Lemonade. By mixing Tia Maria with the new and growing band of female DJ mixers, Allied Domecq Spirits & Wine (UK) Ltd (ADUK) is positive that this is the perfect combination to reinforce the Tia Maria all year round mixability message to thousands of fun loving females. “We wanted to work with a female DJ because not only have they become a real phenomenon in recent years, but someone like Sonique guarantees a great atmosphere and a really upbeat mix of music,” said Lizzie Pawsey, Brand Director for Liqueurs at ADUK. Pawsey added: “In the last five years Allied Domecq has successfully re-positioned Tia Maria as a modern mixable spirit and this campaign will take the mixability message one stage further. The four new signature drinks will form a key part of the overall trade and consumer communication programme for Tia Maria". Additional support and coverage for each event will appear in both regional press and regional radio stations. And with the usual uncompromising style of Tia Maria, a free prize draw promotion in selected bars across the five regions will offer party-goers the opportunity to win an amazing Music Mixology VIP package. The package includes Limo travel to the venue for the winner and three friends as well as access to the VIP area and a Tia Maria goodie bag – reinforcing Tia Maria as an unforgettable experience! Tia Maria Music Mixology party-goers will be left in no doubt as to what makes a truly amazing party – mixing Tia Maria with music and friends ~Ends~ © Copyright 2003 by Jefferson Hunt Communication Consultants |