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From jeffersonhunt.co.uk Perrier Jouët Champagne Perrier-Jouët and top restaurant group, Conran Restaurants, have joined forces with the Evening Standard to launch a readers’ promotion offering lunch or dinner with a glass of Perrier-Jouët Champagne from £15 per head. Coupons printed in the Evening Standard over a two week period can be redeemed at any of the 25 Conran restaurants across London and in Manchester, Edinburgh, Birmingham, Paris, Stockholm and New York until 13th February 2003. The three-way promotion was launched on 7th January and is backed by two full page branded editorials in the paper and radio advertising on Virgin, Capital and Heart FM. “Perrier-Jouët Champagne is perfect for this type of top end restaurant promotion. It’s exclusive, stylish and romantic - ideal for consumers who want to treat themselves and others to a special meal out,” says Mark Wallace, Senior Brand Manager for Perrier-Jouët at Allied Domecq Spirits & Wine Ltd (ADUK). “Conran restaurants are known for their cutting edge design and sophistication in addition to their stunning food. As such, the Group is one of our key customers and the ideal partner for Perrier-Jouët - which is enjoying a heightened profile since last year’s Centenary celebrations for its renowned Belle Époque bottle design. Wallace continues “The post-Christmas period is traditionally quiet in the restaurant trade but early indications suggest that this activity is achieving a significant uplift in sales both for Conran and Perrier-Jouët Champagne. It’s also interesting to note that the majority of consumers taking part are couples enjoying an intimate meal together - which fits the positioning of Perrier-Jouët perfectly. By Valentine’s Day we anticipate that over 20,000 consumers will have sampled Perrier-Jouët Champagne as a direct result of this promotion.” ~ Ends ~ Note to editors Perrier-Jouët® Champagne is the registered trademarks of Champagne Perrier-Jouët. For further information please contact: © Copyright 2003 by Jefferson Hunt Communication Consultants |