|
From jeffersonhunt.co.uk Mumm Consolidating its involvement in the summer outdoor events market, Mumm Champagne has taken sole sponsorship of the 2003 Sunday Times ‘Style Magazine’ Guide to the New Social Calendar, which was distributed to around 1.4 million Sunday Times readers on Sunday 11th May. Mark Wallace, Senior Brand Manager for Mumm Champagne at Allied Domecq Spirits & Wine (UK) Ltd (ADUK), comments, “The Guide has enabled us to take a fresh look at our own events programme for Mumm Champagne, which has more than doubled this year. Outdoor events embody the spirit of Mumm. They’re a magnet for those who enjoy spontaneity, celebration and living life to the full. “This pull-out booklet is an indispensable complement for our target consumers - a great introduction to all the major UK outdoor occasions of 2003, from the British Grand Prix through to the Glastonbury Festival - not just the more conventional elements of the traditional social season.” In addition to the distribution through Style Magazine, further copies of the Guide will be available from the Mumm Champagne Mobile Luxury Bar Units that are touring the country to attend over 300 days of major outdoor events this summer. ~ Ends ~ Notes to editors MUMM® Champagne is a registered trademark of G.H. Mumm & Cie. For further information, please contact: © Copyright 2003 by Jefferson Hunt Communication Consultants |