Jefferson Hunt
Jefferson Hunt takes on MALIBU speciality liqueur and TIA LUSSO cream liqueur
Jun 25, 2002, 13:00

West Country based Jefferson Hunt Communication Consultants has been appointed to handle the UK business to business PR accounts for MALIBU speciality liqueur and TIA LUSSO a new premium coffee and rum cream liqueur successfully launched by Jefferson Hunt last month.

Gloucestershire based, Jefferson Hunt now handles the business-to-business communications for all the core spirits and champagne brands of Allied Domecq, the UK's second largest spirits & wine business. "As a small, highly proactive and flexible PR company, we have been able to develop a very strong working relationship with Allied Domecq Spirits and Wine in the UK ," says Mark Hunt, Director of Jefferson Hunt.

"We don't employ teams of junior account executives to work on our clients' accounts. Our approach means that only senior level PR consultancy unhampered by procedures and precedents is offered to our clients. For ADUK this means that they have instant access to advice and support that is highly flexible with very fast reaction speeds, backed by combined PR experience of over 20 years in the drinks, FMCG and non-foods sector."

"Malibu and Tia Lusso are great additions to our portfolio and we are looking forward to driving and developing them with our partner media and communications agencies," said Cathryn Sleight, UK marketing director for Allied Domecq.
"We will be looking for innovation in the communications strategy, whilst continuing the successful core planks of our b2b programme."

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