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From jeffersonhunt.co.uk Hpnotiq Six months after the UK launch of HPNOTIQ®, by Allied Domecq Spirits & Wine (UK) Ltd (ADUK), the brand continues to grow at an exceptional rate with listings in top end style bars in major towns and cities across the UK.
Targeting 21 – 35 year old sophisticated, hip and stylish ‘aspiring celebrities’, HPNOTIQ has become a ‘must-have’ brand throughout the UK style bar arena and further reinforces ADUK’s status as a leader in the premium luxury brand sector.
Described by Drinks International in its ‘DI Dozen Best of The Year’ as “the most successful launch ever in the USA”, HPNOTIQ combines the most exceptional characteristics of triple distilled, charcoal filtered vodka, fine cognac and natural tropical fruit juices to create an irresistible taste. Delicious served neat over ice, HPNOTIQ is also extremely versatile and can be mixed with a range of other spirits or fruit juices to create original, distinctive, cocktails.
The icy aqua blue colour of HPNOTIQ lends itself perfectly to the creation of cocktails that are eye-catching and innovative. Developed by Heaven Hills Distilleries, Inc. of the United States, the HPNOTIQ signature cocktails include:
q HPNOTIQ Mimosa - Pour 50ml chilled HPNOTIQ and 50ml champagne into a champagne flute and serve.
q HPNOTIQ Hulk – Layer 50ml HPNOTIQ and 50ml Courvoisier® VSOP Exclusif Cognac over ice in a rocks glass. Stir for colour transformation.
q HPNO Rita – Add 50ml HPNOTIQ and 25ml Sauza® Tequila to ice. Squeeze two lime wedges and add to garnish. Serve in salt-rimmed rocks glass.
q HPNOTIQ Blue Fin Martini¹ - 25ml HPNOTIQ, 50ml Citrus Vodka and 12.5ml White Cranberry Juice served in a chilled martini glass with a lemon twist for garnish.
Since launching in the USA in 2002, HPNOTIQ has become the fastest growing spirits brand witnessing a massive growth of almost 600% equating to 615,000 9 litre cases being sold last year alone². This success is being mirrored in the UK with ADUK reporting an unprecedented reaction to HPNOTIQ from the trade following its launch in September 2004, with an average 90%³ success rate when presenting to accounts. Only available through ADUK’s specialist style bar team Balance Spirits, an increasing number of high profile venues throughout the UK are electing to serve HPNOTIQ due to its versatility, originality and distinctive look and taste.
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Notes to Editors: Source¹: Blue Fin Bar, W Hotel, New York Source²: Impact International Databank, October 2004 Source³: ADUK, October 2004
HPNOTIQ is a registered trademark of Heaven Hill Distilleries, Inc. COURVOISIER is a registered trademark of Courvoisier S.A.S SAUZA TEQUILA is a registered trademark of Tequila Sauza S.A de C.V
Allied Domecq Spirits & Wine (UK) is a member of the Portman Group – promoting responsible drinking. For more information see www.drinkaware.co.uk
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