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From jeffersonhunt.co.uk Hpnotiq
Drinks group Allied Domecq Spirits & Wine (UK) Ltd (ADUK) has today confirmed rumours that they have been forced to seriously revise import scheduling of US sensation HPNOTIQ in order to keep pace with demand from UK customers. Launched in September in the UK, ADUK has adopted a selective distribution strategy to ensure that HPNOTIQ finds its way into top end style bars in major towns and cities across the country. Neil Anderson, Luxury Brands Marketing Manager for ADUK said: " Initial reaction to the brand in the on trade has been incredible. The groundswell that HPNOTIQ has created in the USA has definitely started to happen right here in the UK market”. Trade customers are also reporting an exceptional response to the brand. Chris Alba of Venus & Co said: “HPNOTIQ is distinctive, contemporary and premium. The reaction we have had amongst our customers has been fantastic and we are delivering the product out to our customers as soon as it comes into our warehouse. It has certainly captured the attention of the market.” Targeting 21 – 35 year old sophisticated, hip and stylish ‘aspiring celebrities,’ ADUK has embarked on a high profile consumer PR programme behind HPNOTIQ, the first part of which saw the brand sharing the stage with high profile American rap band D12. Supported by a strong brand presence in the VIP bar and after show party area the event was the catalyst for a series of VIP guest events taking place in leading style bars across the UK, commencing in November. “Our team are currently averaging a 90% success rate on presentations to accounts,” said Anderson. “Which for a brand so new to the market is truly incredible.”
HPNOTIQ combines the most exceptional characteristics of triple distilled, charcoal filtered vodka, fine cognac and natural tropical fruit juices to create an irresistible taste. This, coupled with its distinctive aqua blue colour and elegant frosted flint glass bottle, has made it the drink of choice in all of the key style bars from NY to LA. It is delicious served either neat with ice or, due to its versatility, with other spirits or fruit juices in a range of distinctively different cocktails such as HPNOTIQ Hulk, HPNO Rita and HPNOTIQ Blue Fin*. Since launching in the USA in 2002, HPNOTIQ has become the fastest growing spirits brand witnessing a massive growth of almost 600% equating to a staggering 615,000 9 litre cases of HPNOTIQ being sold last year alone**. Only available through ADUK’s specialist style bar team Balance Spirits an increasing number of high profile venues are electing to serve HPNOTIQ this includes in London: The Plan, No. 5 Cavendish Square, Embassy, Attica, Rococo, T, Ministry of Sound, Brixton Bar & Grill, Exhibit B, Dusk. Manchester: One Central. Bristol: Fushia. Edinburgh: The Point. Liverpool: The Tea Factory and Birmingham: Chi ENDS Stay focused Drink responsibly HPNOTIQ is a registered trademark of Heaven Hills Distilleries, Inc * Source: Blue Fin Bar, W Hotel, New York ** Source: Impact International Databank – October 2004 Note to Editors: Hugely successful with the stars in the US HPNOTIQ has placed it firmly on the A List. Its celebrity fans include Tom Cruise, Halle Berry, Naomi Campbell and George Clooney, and some of the biggest fans can be found in the VIP world of Hip Hop and R&B. The drink has featured in over 25 tracks and videos from the biggest names including R.Kelly, Missy Elliot, Usher, Joe Budden, Fabolous, Lil Kim and Jay-Z. For further information please contact: Mark Hunt at Jefferson Hunt Communications 01453 811960/ 07768 145 583 (M) © Copyright 2003 by Jefferson Hunt Communication Consultants |