Tia Lusso
It’s Cheeky and Blue – it’s Graham Norton and Tia Lusso!
Oct 16, 2003, 11:14

Allied Domecq Spirits &Wine (UK) Ltd (ADUK) has unveiled a massive £1m sponsorship of ‘Graham Norton’ on C4 for its successful premium cream liqueur brand Tia Lusso.

Commencing October 20th and running right up to Boxing Day, the programme will be aired every week day over the period - that’s an amazing 50 shows – all of which will carry a special and cheeky Tia Lusso message!

“Tia Lusso is all about fun; it’s about having a great time with your mates and yes being a little bit playful and cheeky” says Neil Anderson, Senior Brand Manger for Tia Lusso at ADUK. “The DNA of ‘Graham Norton’ on C4 and Tia Lusso just fit; we share the same profile and will undoubtedly make a great combination! In fact our own research strongly suggests that our female target group are more likely to watch Graham Norton on C4 than the highly successful series Sex in the City!”

To be repeated on E4 and supported by on-line activity the sponsorship forms part of an explosive support programme behind the Tia Lusso brand this Christmas with nearly all females 18-44 in the UK seeing the brand on TV on average, 18 times!

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Note to editors

1. Tia Lusso is a registered trademark of Tia Maria Ltd
For more information please contact:
Mark Hunt
Jefferson Hunt Communication Consultants Ltd
Tel: 01453 827451 /0776 625 4448 (M)
mark@jeffersonhunt.co.uk


© Copyright 2003 by Jefferson Hunt Communication Consultants