Perrier Jouët
Perrier-Jouët Champagne strengthens its links with Fashion and Design
Aug 4, 2003, 12:22

Building on the 100^th Anniversary celebrations for the Belle Époque bottle design last year, Perrier-Jouët Champagne has strengthened its commitment to the UK’s design communities through a new partnership with luxury designers FrostFrench.

FrostFrench, whose client list includes Sara Cox, Sophie Ellis Bextor and Kylie, has unveiled a luxurious ‘limited edition’ silk camisole and French knickers set inspired by Perrier-Jouët Champagne.  Only five sets have been made by hand, to be used as prizes in national consumer press competitions to publicise the link between Perrier-Jouët Champagne and the designers.

Jemima French says: "I am really pleased to be working with Perrier-Jouët Champagne.  As part of our collaboration we wanted to create a really beautiful lingerie set that reflected the beauty of the bottle design, the decadence of the Belle Époque era and the luxury of Perrier-Jouët Champagne. The silk camisole and tie-side knicker set has a delicate bubble pattern in a subtle Champagne or Rosé colour. The camisoles also carry the distinctive Perrier-Jouët anemone, which is made from a delicate organza fabric."

The association with FrostFrench began when actress Sadie Frost and business partner Jemima French selected Perrier-Jouët to be the preferred Champagne of the FrostFrench Autumn/Winter 2003 collection.  The Collection was showcased to a celebrity-packed audience during London Fashion Week at the renowned BAFTA in Picadilly earlier this year. 

Mark Wallace, Senior Brand Manager for Perrier-Jouët Champagne at Allied Domecq Spirits & Wine (UK) Ltd (ADUK) comments, “Our partnership with FrostFrench extends the links with fashion, arts and design developed for Perrier-Jouët Champagne last year during the 100^th Anniversary Celebrations for the renowned Emile Gallé designed Belle Époque bottle.

“In addition to FrostFrench, over the last six months we have cemented close working relationships with a number of fashion, art and design ‘icons’ including Maria Grachvogel; Liberty, Stephen Woodhams; the Elton John Aids Foundation; Boodle and Dunthorne and Paula Pryke.  These have been selected to reflect and enhance the timeless elegance, beauty, style and sophistication of Perrier-Jouët Champagne and have enabled us to bring the brand to life for our core target consumers, driving significant consumer pull-through in the UK.”

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Note to editors

Perrier-Jouët^® Champagne is the registered trademarks of Champagne Perrier-Jouët.

For further information please contact:

Bryony Wright/ Mark Hunt

Jefferson Hunt Communication Consultants

Tel: 0117 909 1834/ 07974 741764 (M)

Email: bryony@jeffersonhunt.co.uk