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From jeffersonhunt.co.uk Mumm
Building on the success of 2002, Allied Domecq Spirits & Wine (UK) Ltd increased the level of focus and activity behind MUMM Champagne during Skandia Cowes Week this year, resulting in the consumption of over 61,000 glasses of the event’s official Champagne brand – a significant increase on 2002! With a history of supporting prestigious yachting regattas and events across the world for over 25 years, including global support for the Mumm 30 and Mumm 36 class racing and numerous international races, Mumm Champagne has become synonymous with sailing – celebrating the sense of style, fun and bonhomie that surrounds the sport. From 2nd to 9th August, a huge Mumm Champagne Marquee provided a focus for celebrations at Town Quay in Cowes – right in the heart of the action. Taking the party atmosphere out to the people, a team of ‘mobile Mumm party hosts’, complete with an all female jazz band, mingled with sailing crews and spectators both on and off the water, hosting spontaneous parties that captured the imagination of all those involved with the event. Other activities included a mass balloon release from the roof of the Mumm Champagne marquee and a special competition running throughout the week to win an exclusive sailing holiday for two to the Caribbean.
“Resulting sales of larger bottle sizes of Mumm Champagne were particularly successful” says Mark Wallace Senior Brand Manager for Mumm Champagne. “When you have a group of friends gathered together, celebrating by popping the cork of a Jeroboam, a Methuselah or even a Salmanazar – which is the equivalent of 72 glasses of Mumm Champagne – the occasion just becomes even more special. We were expecting a rush on larger bottles as they had proved very popular in 2002, but even we were surprised to sell eight Salmanazars in total over the course of the week!” he concludes. ~ Ends ~ © Copyright 2003 by Jefferson Hunt Communication Consultants |
