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New Brand Architecture for Beringer
Kick starting the launch of a £1m marketing campaign for Beringer in the UK, Beringer Blass has announced a series of major changes to the Beringer brand architecture, to be ‘in trade’ early in 2004. Designed to emphasise the Beringer brand name across the whole range, the changes - which include brand new livery for the two sub-brands Stone Cellars and Founders’ Estate - create four distinct tiers of wines, each with a clearly differentiated price band and channel focus.
Nov 19, 2003, 12:51

New Multiple Grocer Listing for Beringer Wines
Beringer Blass has announced a new multiple grocer listing for one of their key California wines, Beringer Stone Cellars White Zinfandel 2002, which is now available through Asda at an RRP of £5.49.
Nov 10, 2003, 12:44

Beringer Vineyards re-names premium vineyard after Vineyard Manager
Beringer Vineyards, Napa Valley’s oldest continuously operating winery, has officially renamed one of its key vineyards in tribute to long-time vineyard manager, Robert “Bob” Steinhauer. Tre Colline Vineyard in the Howell Mountain sub-appellation of Napa Valley, a regular component in Beringer’s flagship Private Reserve Cabernet Sauvignon, will now be known officially as “Steinhauer Ranch”.
Oct 17, 2003, 12:58