Jefferson Hunt Communications Consultants Your connection with  
  Who are we ? What can we do for you Our Clients  
News Articles
 
Allied Domecq
Beefeater
Beringer
Cockburn's
Courvoisier
Great Western Wine
Harveys
Hpnotiq
Jefferson Hunt
Magma
Malibu
Mumm
Perrier Jouët
Teacher's
Tia Lusso
Tia Maria
Unique Malts


Beringer



New Brand Architecture for Beringer
Kick starting the launch of a £1m marketing campaign for Beringer in the UK, Beringer Blass has announced a series of major changes to the Beringer brand architecture, to be ‘in trade’ early in 2004. Designed to emphasise the Beringer brand name across the whole range, the changes - which include brand new livery for the two sub-brands Stone Cellars and Founders’ Estate - create four distinct tiers of wines, each with a clearly differentiated price band and channel focus.
Nov 19, 2003, 12:51

New Multiple Grocer Listing for Beringer Wines
Beringer Blass has announced a new multiple grocer listing for one of their key California wines, Beringer Stone Cellars White Zinfandel 2002, which is now available through Asda at an RRP of £5.49.
Nov 10, 2003, 12:44

Beringer Vineyards re-names premium vineyard after Vineyard Manager
Beringer Vineyards, Napa Valley’s oldest continuously operating winery, has officially renamed one of its key vineyards in tribute to long-time vineyard manager, Robert “Bob” Steinhauer. Tre Colline Vineyard in the Howell Mountain sub-appellation of Napa Valley, a regular component in Beringer’s flagship Private Reserve Cabernet Sauvignon, will now be known officially as “Steinhauer Ranch”.
Oct 17, 2003, 12:58