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Tia Maria® - Helping to maximise profits
Following on from the hugely successful outdoor campaign, Allied Domecq Spirits & Wine (UK) Ltd (ADUK) is continuing its £3.5m investment programme behind Tia Maria® by focusing on re-engaging with licensees and supplying promotional tools to support Tia Maria® in the trade.
Feb 22, 2005, 13:54

Heavyweight national campaign for TIA MARIA® Liqueur Spirit
A heavyweight outdoor advertising campaign is set to build further momentum around the Tia Maria® pre Christmas ATL campaign. Allied Domecq Spirits & Wine (UK) Ltd (ADUK) is investing £2m behind the media campaign for the brand.

‘The Dark Spirit’ outdoor campaign breaks on 1st December, running until 15th December on some 1,800 highly visible sites throughout the UK.

Nov 24, 2004, 11:27

£2m investment sees ‘THE DARK SPIRIT’ Campaign Lead
Allied Domecq Spirits & Wine (UK) Ltd (ADUK) has announced a £3.5m investment programme for Tia Maria®, the coffee liqueur brand. The new campaign builds on the strong legacy of the brand and pays homage to the mysterious powers of women in a new campaign ‘The Dark Spirit™’. Brand innovation adds to the campaign with the trial of Tia Maria® Orange Liqueur.
Oct 18, 2004, 11:25

Tia Maria mixes music with celebrities – a perfect combination!
Following the successful launch of its cutting edge Music Mixology campaign to a celebrity audience in November 2002.
Apr 1, 2003, 12:31

See into the dark and give into desire with Tia Maria
TIA MARIA Liqueur Spirit, the modern mixable spirit from Allied Domecq Spirits & Wine (ADUK) is set to engage the ‘extra sense’ of TIA MARIA drinkers this Easter with the introduction of a new value added pack for the off trade.
Mar 20, 2003, 12:29