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Seriously Easy Going Malibu premieres 'Melons' on TV
Allied Domecq Spirits & Wine (UK) Ltd’s £2.3m investment behind Malibu® and the new flavoured offerings of Malibu® Mango and Malibu® Pineapple continues with the premiere of the latest ad in the brand’s successful ‘Seriously Easy Going®’ cinema and television campaign. The brand new execution is called ‘Melons’ and premieres on television and cinema screens at the beginning of June.
Jun 1, 2005, 11:50

'Seriously Easy Going Shaggy' wins industry award
Allied Domecq Spirits & Wine (UK) Ltd (ADUK) has been awarded a prestigious Gold medal at this years ISP (Institute of Sales Promotion) Awards for their ‘Malibu® Seriously Easy Party with Shaggy’ campaign in the student university arena.
May 31, 2005, 14:40

Malibu® serves up exotic summer refreshment
Allied Domecq Spirits & Wine (UK) Ltd (ADUK) has announced the UK launch of new Malibu Mango and Malibu Pineapple.
Mar 23, 2005, 10:57

A Seriously Easy Going Summer with Malibu And Shaggy
Allied Domecq Spirits & Wine (UK) Ltd (ADUK) are rolling out a major summer sampling programme in 15 major UK cities throughout July, hitting a total of 180 bars and targeting some 58,000 consumers. The sampling extends awareness and trial of the refreshing mix that is Malibu Caribbean White Rum with Coconut, and Cranberry juice.

Jun 29, 2004, 17:56

MALIBU Signs-Up Seriously Easy Shaggy
International reggae star Shaggy has been signed up by drinks firm Allied Domecq as the new global face of Malibu Caribbean white rum with coconut.
Feb 12, 2004, 14:02