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Magma Magma - builds a ' Head of Steam' ‘Magma Cinnamon Schnapps Liqueur, the hottest and most challenging shots brand on the market is meeting the consumer ‘taste challenge’ reports Allied Domecq Spirits & Wine (UK) Ltd (ADUK). Jul 19, 2002, 11:27 For England, Magma and ST. George! As England face the challenge of Brazil, shot drinkers across the UK will be celebrating England’s fortunes with the ultimate taste challenge - The MAGMA St. George! Jun 19, 2002, 11:26 Magma - “Hell fire in a bottle” Six weeks after its UK launch to the drinks trade, Magma - the cinnamon based shot brand which has an ‘after burn’ like a Tornado jet fighter - has been slammed by some of the establishment as possibly the worst tasting spirit drink in the UK! Mar 7, 2002, 11:25 It's Cruel, It's Unusual - It's The Magma Meltdown If you think you like it ‘hot’ and ‘hellish’, just wait until you try the ultimate drinking challenge of Magma Cinnamon Schnapps Liqueur! Feb 4, 2002, 11:24 It's Cruel, It's Unusual, It's in the UK - It's MAGMA Allied Domecq Spirits & Wine Ltd (ADUK) has announced the launch of the UK’s most ‘cruel’ and ‘unusual’ shot brand Magma Cinnamon Schnapps Liqueur. Jan 24, 2002, 11:22