Tia Lusso has once again lived up to its reputation as the ‘brand that cannot be ignored’ by taking Gold at the prestigious ISP Awards (Institute of Sales & Promotions) for best Consumer New Product Launch!
This year’s highly acclaimed ISP Awards ceremony held at the Hilton Metropole Hotel in London attracted a staggering 400 entries across the UK all vying to be recognised as having the very best in effective sales promotions. And in true ‘You Just Know’ style it was Tia Lusso that took Gold in the best Consumer New Product Launch category.
But not content to win just one prestigious title, Tia Lusso one of the lighter of the cream liqueurs also took Bronze in the ISP Event Marketing category for its innovative sampling campaigns, beating off stiff competition from Party Animals Unleashed and Carte Noire – French For Coffee!
We always new Tia Lusso would add dynamism and excitement to the cream liqueur category, but to do that and take Gold and Bronze at such a prestigious event as the ISP Awards is fantastic,” says ADUK Senior Brand Manager Neil Anderson.
Created to add fun and excitement to a successful, yet once ‘staid’ and ‘traditional’ spirits category, Tia Lusso has less fat than the biggest selling cream liqueur and focuses heavily towards 20-something females.
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