Allied Domecq Spirits & Wine (UK) Ltd (ADUK) has joined forces with top ‘society’ florist, Paula Pryke, and exclusive jewelers, Boodle and Dunthorne, to launch a series of high profile Valentine’s Day consumer promotions for Perrier-Jouët Champagne.
Building on last year’s 100th Anniversary Celebrations to mark Emile Gallé’s unique Belle Époque bottle design, a range of national press competitions and supporting activity will highlight the synergy between the romance of Valentine’s Day and the passion and intimacy of Champagne Perrier-Jouët.
Mark Wallace, Senior Brand Manager for Perrier-Jouët Champagne at ADUK, says, “Valentine’s Day offers the ideal profit opportunity for retailers and licensees to drive sales by highlighting the luxurious, exclusive and romantic qualities of Perrier-Jouët Belle Époque Rosé Champagne. Champagne Perrier-Jouët is already enjoying a heightened profile since the extensive 100th Anniversary Belle Époque celebrations before Christmas and the latest Valentine’s Day activity will further stimulate consumer demand for the brand.”
National press competitions will run in the Daily Mail, the Evening Standard and You Magazine offering readers the chance to win a variety of exclusive prizes. They include a Valentine’s weekend for two to Maison Belle Époque, home of Champagne Perrier-Jouët; cases of Perrier-Jouët Belle Époque Rosé Champagne, a stunning £1,300 ‘Flower Press’ diamond necklet created by Boodle and Dunthorne and bouquets of flowers from Paula Pryke.
Each of the seven Boodle and Dunthorne stores across the UK will support the promotion with a Champagne Perrier-Jouët window, in-store displays and a customer prize draw to win a case of Perrier-Jouët Belle Époque Rosé Champagne worth over £400. In addition, all Paula Pryke Shops, including the prestigious in-store florist at Liberty of London, will feature in-store displays of Perrier-Jouët Belle Époque Rosé Champagne.
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Perrier-Jouët® Belle Époque® Champagne is a registered trademark of Champagne Perrier-Jouët.
For further information, please contact:
Bryony Wright/ Mark Hunt
Jefferson Hunt Communication Consultants Ltd
Tel: 0117 909 1834/ 07974 741764
Email: bryony@jeffersonhunt.co.uk
