Following the success of Mumm Champagne gift packs at Christmas, Allied Domecq Spirits and Wine (UK) Ltd (ADUK) is offering a special Mumm Champagne gift box for Mother’s Day consisting of a 75cl bottle of Mumm Cordon Rouge Champagne with two branded crystal glass flutes. Around 60,000 added value packs will be available to retailers with an RRP of £19.99.

The distinctive gold gift box with its clear, stylish Mumm branding has been designed to create maximum impact and strong on-shelf standout. It offers retailers an excellent opportunity to promote Mumm Champagne without price discounting to maximise profits from this important annual gifting occasion.

Mark Wallace, Senior Brand Manager for Mumm Champagne at ADUK says, “Mumm Champagne has an obvious relevance for Mother’s Day. This gift pack not only maximises the name association and highlights the prestige cues associated with the brand, but also offers consumers the added value of two Mumm branded flutes to make the gift even more special.”

Mumm added value packs will be available from a number of retailers, through C&Cs, wholesalers and from ADUK telesales ordering teams.

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