As England face the challenge of Brazil, shot drinkers across the UK will be celebrating England’s fortunes with the ultimate taste challenge - The MAGMA St. George!

Created using fiery hot Magma and Sambuca, Magma St. George is a passionate symbol of the challenge England face and together they are capable of igniting the passions of the nation.

“Sold as a ‘long shot’ Magma St. George also reflects the chances Brazil has of beating England in the quarter-finals of the World Cup” says Magma brand Manager, Jeremy Hill.

Created following England’s defeat of Denmark Magma St. George is already proving popular with licensees across England with nearly one hundred licensees signing up and running promotions. “It’s really easy to make, tastes great and is an ideal way for England fans to show their true colours,” continues Hill. “It’s a bit like a Beckham free kick – it’s hot, it’s dangerous and it’s bound to be a winner!”