If you think you like it ‘hot’ and ‘hellish’, just wait until you try the ultimate drinking challenge of Magma Cinnamon Schnapps Liqueur!

With a taste as extreme and subtle as a blast furnace, Magma is the newest and cruellest shot brand on the market. Likened to thick molten lava but with the sizzling and intense flavour of cinnamon and hot pepper, Magma promises, to those who dare try it, a drinking experience ‘old nick’ himself would be proud of!

“When you’re out on the town with your mates, you want excitement, adrenaline and challenge,” says Jeremy Hill, Senior Brand Manager for Magma at Allied Domecq Spirits and Wine Ltd, “look no further than Magma. Yes its hot, its cruel and very very unusual with a brow beating intensity that will drive taste buds into melt down - but what’s a little pain between friends!

We’re planning a whole range of promotions and celebrations to launch Magma in bars and clubs across the country and initial reactions have been….well….. exciting to say the least!”

Magma is certainly not for the fainthearted, so drink it if you dare!