|
Tia Lusso
Tia Lusso the successful cream liqueur brand from Allied Domecq Spirits &Wine (UK) Ltd (ADUK), is to add a touch of cheekiness to this years Good Food Show by offering its very own taste experience for visitors.
Taking place at the NEC Birmingham (November 27th to 30th) and Earls Court (5th to 7th December 2003), ADUK aim to introduce the light silky taste of Tia Lusso to over 50,000 people – which is almost one third of those attending the combined shows over the 8 days!
Reflecting the brands fun, cheeky and contemporary image, visitors to the stand will be able to sample Tia Lusso® and revive a 50 pence money off voucher redeemable between January and March 2004. As a special show offer they will also be able to buy a 70cl bottle at 25% off the recommended retail price and could win a weekend for four to Barcelona. With each purchase visitor will receive a specially created Good Food Show goodie bag containing a Tia Maria® miniature; 50 pence money off voucher redeemable against the purchase of Tia Maria Liqueur Spirit between January and March 2004; and information on Wetherspoon pubs where Tia Lusso can be purchased.
“ Attracting some 170,000 visitors, many of whom fit our target profile, the Good Food Show provides us with an ideal opportunity to capitalise on the high taste to sales conversion rate that Tia Lusso enjoys” says Neil Anderson, Senior Brand Manager for Tia Lusso at ADUK. “With over 90% of people saying they would buy Tia Lusso® once they have tasted it we are confident that our fun and somewhat cheeky tasting programme will lead to many people buying Tia Lusso for the very first time and that our voucher programme will lead to repeat purchase post Christmas”, he concludes.
The activity is just part of an extensive £7m support programme behind the Tia Lusso brand this Christmas which includes a massive nation wide TV campaign and sponsorship of Channel 4’s V Graham Norton programme which runs until Boxing Day 2003.
Ends~
Note to editors
1. Tia Lusso and Tia Maria are registered trademark of Tia Maria Ltd
For more information please contact:
Sarah Hembrow
Jefferson Hunt Communication Consultants Ltd
Tel: 0117 3775775 / 07817 804059 (M)
sarah@jeffersonhunt.co.uk
© Copyright 2005 Jefferson Hunt Communication Consultants
Top of Page
| 
