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Malibu
Allied Domecq Spirits & Wine (UK) Ltd (ADUK) is taking its programme for Malibu Caribbean White Rum with Coconut to the World Wide Web by launching www.seriouslyeasygoing.com. Created to amplify ADUK’s £3m pre-Christmas advertising and promotional programme and in particular the company’s latest TV advertisement ‘Phones’, the site perfectly replicates the seriously easy positioning that has become the hallmark of the Malibu brand.
Taking the form of a spoof mobile phone company – ‘Seriously Easy Enterprises’- the site offers visitors a unique opportunity to experience mobile telephone technology the ‘Malibu’ way. Featuring downloadable ring tones and screen savers, the site also includes advice on the latest range of Malibu inspired hand sets including the ever popular domino phone with its very own in built games facility and for those who enjoy an out door lifestyle the rugged coconut phone!
Given the easy going Caribbean style of the site ADUK have also provided visitors with the chance to experience the ultimate Malibu seriously easy way of life, through a fantastic competition to win a trip to the Caribbean
“Malibu is a unique and highly successful brand and given the fact that our target market use the web on a regular basis, this is a very natural place for us to be,” says Jeremy Hill Senior Brand Manager at ADUK. “The site is fun and easy to use and has all the latest commercials to view as well as some outtakes from the filming. It is just the site to visit when life really is getting too serious.” he added.
Launched in October the site will run throughout the life of the current TV campaign, which along with all other promotional materials carries the site address.
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Notes:
1. MALIBU is a registered trademark of Allied Domecq Spirits & Wine USA, Inc
For more information please contact:
Sarah Hembrow
Jefferson Hunt Communications
Tel: 01173 735335 / 07817 804059 (M)
Email: sarah@jeffersonhunt.co.uk
© Copyright 2005 Jefferson Hunt Communication Consultants
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