Allied Domecq Spirits & Wine (UK) Ltd (ADUK) has announced that Mumm and Perrier-Jouët have become the preferred Champagnes of Proud Galleries, the UK’s hottest and most celebrated private gallery group.

Mark Wallace, Senior Brand Manager for Champagnes at ADUK, comments, “Proud Galleries is a unique operation commanding not only a huge media profile but also an immense following amongst style icons and opinion formers in the UK.  This sponsorship enables us not only to raise awareness for both Mumm and Perrier-Jouët Champagnes amongst our target consumer groups, but also to offer a brand experience to the large numbers of high profile celebrities and opinion formers that attend each exhibition opening night.”

Proud Galleries was launched in autumn 1998 by Alex Proud to bring affordable high quality photography to a mainstream market.  Based upon a formula of exhibiting accessible shows around popular themes such as music, fashion, film and sport, Proud Galleries instantly took the photography industry by storm and is now the most popular private photographic gallery in Europe.

Alex Proud says, “With a growing portfolio of shows and an increasing international profile, we needed to work with a Champagne company that fitted the image of Proud Galleries,” says Alex Proud.   “Our landmark shows cover a range of subjects from the celebrated Rankin’s Nudes to profiles of some of the Hollywood greats, many of which attract blanket media coverage and full house, star-studded opening nights.   By working with ADUK we have the benefit of association with both Perrier-Jouët Champagne – the perfect partner for those more ‘sensual’ exhibitions like the collection of Bob Willoughby’s intimate images of Audrey Hepburn – and Mumm Champagne for shows like The Rock n Roll Years that depict music icons living life to the full.”

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Notes to editors

MUMM^® Champagne is a registered trademark of G.H. Mumm & Cie.

PERRIER-JOUËT^® Champagne is a registered trademark of Champagne Perrier-Jouët.

For further information, please contact:

Bryony Wright

Jefferson Hunt Communication Consultants

Tel: 0117 909 1834/ 07974 741764           

Email: bryony@jeffersonhunt.co.uk