Lovers of Tia Lusso the successful light, silky smooth cream liqueur from Allied Domecq Spirit & Wine (UK) Ltd (ADUK) will soon be able to purchase their favourite tipple from any of the 638 Wetherspoon pubs and bars across the UK.
In a new distribution deal Tia Lusso will be stocked in all Wetherspoon outlets including the groups premium bar offering, Lloyds, from November 2003. ADUK will support the new listing through a creative customer programme focused on extending usage beyond over-ice and driving footfall into Wetherspoon outlets. This will include branding on Tia Lusso publicity materials at The Good Food Show at the NEC in Birmingham (26th to 30th November) and Earls Court in London (5th to 7th December) and coverage in UK’s No.1 female title Glamour magazine.
Building on the its premium spirit range Wetherspoons will be launching a programme of Tia Lusso Twisted Shots to support the introduction of Tia Lusso into its estate. Designed to add theatre whilst being simple and easy for bar staff to create, the programme will feature a series of specially created drinking solutions including Tia Lusso Twilight - a sassy mix of Tia Lusso and Tia Maria Liqueur Spirit in a specially designed twisted shot glass.
“Wetherspoons consumer base has a strong fit with Tia Lusso target consumers” says Senior Brand Manger Neil Anderson at ADUK “They are independent, sassy young women out with friends and having a great time. This makes Wetherspoons, one of the most dynamic pub company’s in the UK, an ideal and very natural on trade partner for us as we continue to grow the Tia Lusso brand”.
ADUK have unveiled an extensive £7m consumer and trade support programme for Tia Lusso this Christmas that includes national TV advertising and the first ever sponsorship of Channel 4’s cheeky chat show ‘V Graham Norton’.
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Note to editors
Tia Lusso and Tia Maria are registered trademarks of TIA MARIA Ltd
For more information please contact:
Sarah Hembrow/Mark Hunt
Jefferson Hunt Communication Consultants Ltd.
Tel: 01386 871756/0776 625 4448 (M)
E-mail: mark @jeffersonhunt.co.uk
