Tia Lusso® ADUK’s premium coffee and rum liqueur is celebrating it’s 1st anniversary and what an amazing first year it’s been, so raise your Tia Lusso® filled glasses and let us toast this truly momentous brand and take a look at it’s incredible success so far!
Within four weeks of its UK launch Tia Lusso® had achieved almost 100% listing status in the country’s top multiple grocers, specialist and symbol group retailers.
Nine months later Tia Lusso® was the No.2*cream liqueur brand in the UK in both volume and value terms in the multiple grocery sector - adding significant incremental value to the category.
Boasting less fat than the leading cream liqueur ‘You Just Know’ consumers would love the light creamy taste, so much so that purchase intent after tasting reached 97%** - consumers loved the look, the name and the drinking experience. This was the highest test result seen by the independent research company in nearly 30 years!
And ‘You Just Know’ that Tia Lusso®’s success doesn’t stop there!
Tia Lusso® also took top honours at the prestigious ISP Awards (Institute of Sales & Promotions) ceremony recently winning best Consumer New Product Launch and Bronze for it’s innovative sampling campaigns!
“Rarely does the UK drinks market see such as successful launch. What makes Tia Lusso®’s performance remarkable is the fact that it’s success has been achieved in a way that has added real incremental volume and profit growth to both the category and drinks retailers. Its launch was based on bringing new younger consumers in to the category simply by making cream liqueurs relevant,” comments senior ADUK brand manager, Neil Anderson.
With so much success to celebrate, what lies ahead for this astounding young cream liqueur and the category?
“Tia Lusso® is a ‘sessionable’ year-round drink for independent women with a sassy attitude to life and with a long hot summer and plenty of activity on it’s way – more celebrations!” adds Anderson.
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